For three days, the Automotive Interiors Expo gave automotive suppliers the opportunity to present their interior innovations. The exhibitors also included a number of Daimler suppliers. As partners they shared in the pleasure of three awards for Mercedes-Benz.
130 exhibitors. Car designers and vehicle manufacturers, styling studios and numerous suppliers of interior features. They all came together in Stuttgart from 31 May to 2 June. One major focus was on the current Mercedes-Benz E-Class. It was not itself an exhibit, but won two awards at the Automotive Interior Design Expo. During the show, a jury of 17 leading international automotive and design journalists voted the interior of this model the best in any series production car. The touch-sensitive Touch Control buttons on the steering wheel were voted the Interior Innovation of the Year. They are integrated into the spokes of the multifunction steering wheel in the E-Class. Touch-sensitive, they respond precisely to horizontal and vertical wiping movements of a finger – like a smartphone. They enable drivers to control all the functions of the infotainment system easily, logically and intuitively without taking their hands off the steering wheel. The Touch Control buttons are produced by the Strategic Partner Preh GmbH. Daimler had already presented the Special Award Innovation to the company for its product in February.
Plus there was a third award-winner from Daimler at the Automotive Interior Expo. Hartmut Sinkwitz, Head of Interior Design at Mercedes-Benz, was voted Interior Designer of the Year by the jury.
Key Suppliers and Suppliers at the show
Among the exhibitors at the show in Stuttgart were a number of Daimler suppliers such the German textile producer JUMBO, and Kasai Kogyo, a Japanese manufacturer of claddings. There were also a few Key Suppliers such as the French aluminium specialist Constellium and the German automotive supplier Grammer Interior Components GmbH.
A look into the interior
Interior design at Mercedes-Benz is also the subject of the coming edition of the printed Daimler Supplier Magazine. Harmut Sinkwitz and his colleagues give a first-hand report on the creative process for interior concepts. The edition will appear in early September 2016. If you would like a free subscription, please email: firstname.lastname@example.org.