Viva Las Vegas!


Detroit? Too cold in winter and too bleak for a car show. The glamorous world of Las Vegas is becoming increasingly important to the automotive industry. And not just because it's warmer there.

There used to be a trade fair that kicked off the new year for the automotive industry: the North American International Auto Show in Detroit. But no longer. Now the first exclamation point of the year comes from Las Vegas. The Consumer Electronics Show (CES), which takes place a week before Detroit, has also become a mandatory event for automotive manufacturers. At least since cars don’t just drive any more but are also networked. At the world’s biggest trade fair for consumer electronics it was possible to already gain an impression of all the things our cars might be capable of in a few years time. MP’s innovation scouts took a look around the CES for technological innovations.

The 50th anniversary of the CES brought reports of record-breaking numbers: more than 175,000 visitors, 240,000 square meters of exhibition space and 3,800 exhibitors. The trend: networking everything you can lay your hands on. Imprisoned in the Internet of Things. And everything is intelligent, even if only artificially. Many of the big players in the entertainment industry showed very clearly in Las Vegas how important the automotive sector is to them. The “seating boxes” at many of the stands had four wheels. So it wasn’t all smart frying pans or Dolby surround sound for the shower. Not all of the exhibitors were able to find a space in the Las Vegas Convention Center. Many parts of the show were held in the large hotels, which is where the start-ups in particular were gathered. Some hobby inventors simply carried their latest ideas around with them in a hawker’s tray. Although it was not always enjoyable, the MP innovation scouts had to take a look at them. The reactions ranged from a critical frown to serious thought. The long march through the hotel catacombs was inspiring in any case.

Jan 20, 2017
Rasmus Muttscheller