Mercedes-Benz at the Center of Innovation
Silicon Valley in California is regarded as a center for innovation.
Mercedes-Benz is making use of the region's unique spirit, anticipating its customers' future preferences and developing intelligent mobility solutions. The researchers' activities are focused on four areas.
One of the most creative parts of the world has also been home to
Through the special spirit in this center, we are already successfully anticipating today the customer wishes of tomorrow. We are finding intelligent solutions to synchronize the development cycles of the web and consumer electronics with those of the automotive industry.
Focal areas for the research units
The developers in Sunnyvale focus on areas such as advanced user experience design, autonomous driving, connected car and user interaction. Business innovation teams are also at home here.
Advanced user experience design
One focal area of development and design work carried out in Sunnyvale is the holistic design of the user experience. The aim is to make the way the driver interacts with the vehicle and its surroundings as simple, convenient and appealing as possible. This approach is reflected in the head unit of the Concept IAA, which was developed in Sunnyvale. A new user interface with 3D content generated in real time offers customers a completely new experience of operating a vehicle.
Be it Active Brake Assist, improved night vision, Active Lane Change Assist or other driving assistance systems –
In addition to automotive technologies, the business innovation team develops new business models for mobility, which are inspired by social and cultural trends. The best example of this is the Boost shuttle service. This service collects children after school in
Connected car & user interaction
This unit designs, develops and tests technologies that change the way in which
Sunnyvale lies at the heart of Silicon Valley. The Californian city is home to around 140,000 residents and many important IT and high-tech companies. Companies like AMD, Juniper Networks, HP Palm and Yahoo! are based here.