You can have a conversation with the new A-Class from Mercedes-Benz. Thanks to the new infotainment system MBUX. The supplier Harman International therefore received the Daimler Supplier Award.
“Hey Mercedes”! – those two words are enough. The new Mercedes-Benz A-Class listens and responds. “Hey Mercedes”! activates the new infotainment system MBUX (Mercedes-Benz User Experience). MBUX was developed together with supplier Harman. At the presentation of the Daimler Supplier Award, Harman now received the “Special Award for Innovation”. It was awarded for very good software development and integration as well as future-oriented cooperation models during the realisation of MBUX. Ola Källenius, Member of the Board of Management of Daimler AG for Group Research and Mercedes-Benz Cars Development, presented the trophy to Dinesh Paliwal, President & CEO of Harman International. “With MBUX we have created a completely new user experience for our customers. Intuitive and intelligent”, said Källenius. “This type of digital innovation will be even more important in the future. And we need strong partners like Harman to do this.”
Strong partners are important and having a partnership for almost 70 years has good reasons. One is called “Becker Mexico”. A classic among radios. Launched in 1953 as the world’s first car radio with station search, it has been repeatedly equipped with additional innovations for three decades. Cassette player, CD player, navigation. Developed and built by the company Becker from the Black Forest. In 1949, Becker delivered his first car radio to Mercedes-Benz. The “Autophon”.
In 1995, Becker was acquired by Harman International. The physicist Sidney Harman founded the company in 1956. Already in 1953, Harman developed a compact radio together with Bernard Kardon. They developed the first stereo-radio receiver in the world in 1958. Not only was Harman a tinkerer, but he was also one of the high fidelity pioneers. The direct successor to Sidney Harman as chairman and CEO in 2008 was Dinesh Paliwal. Harman has been a wholly owned subsidiary of Samsung Electronics since 2017 and today employs more than 30,000 people worldwide.
The infotainment system MBUX grew from the car radio with more and more additional functions. MBUX is customizable and adapts to the user. Is able to learn thanks to artificial intelligence. Indirect language is also recognized. “I am cold”! is sufficient to raise the inside temperature. Klaus Zehender, member of the board of management of Mercedes-Benz Cars, Procurement & Supplier Quality, appreciates the many years of partnership with Harman, especially when it comes to the MBUX: “A highly-innovative project where completely new key competencies were needed. Software competence, innovative ability, agile working and the responsibility of the supplier as a system integrator. Harman has clearly demonstrated these performance features“.
Hey Harman, what else is up?
Standing still is moving backwards, which is why MBUX is only the beginning of the ‘Connected Life’ mission for Harman and Samsung. No matter whether at home, on the go or in the vehicle. How the future of mobility is imagined was presented this year at the Consumer Electronics Show (CES) in Las Vegas: With the first 5G telematics platform in the automotive industry, with the “Digital Cockpit” concept and with DRVLINE, the platform for fully automated driving.