Daimler Says Thank You


Whether in front of competitors, Daimler Board Members, or Procurement Heads: ten Daimler suppliers were the stars of the evening at the Mercedes-Benz Center in Stuttgart on February 23. The focus was on top performance - not just during the past year, but also in the future.

Thursday evening in Stuttgart, Germany. An evening like any other? By the time newsreader Judith Rakers took to the stage, one thing was clear: This is going to be a truly special evening. Daimler honors its best suppliers with the Daimler Supplier Award. For top performance in the categories of Quality, Partnership, and Innovation.

Winners and nominees in the three purchasing units. Once again there was a Special Award in addition to the awards in the categories Quality, Partnership, and Innovation.

Daimler CEO Dieter Zetsche welcomed the assembled guests numbering over 600. One thing that became clear was that, no matter how big the changes in the automotive industry, close cooperation remains important.

Whether it is connectivity, autonomous driving, sharing, or electromobility – we recognize the changes confronting our industry for what they are: great opportunities. Together with our suppliers we will use them.

Dr. Dieter Zetsche, CEO of Daimler AG

First item on the evening’s agenda: an excursion into virtual reality. Together with staff from the Mercedes-Benz Cars Procurement and Supplier Quality (MP) unit. In a film trailer, they took a look into the future and showed the guests their vision of a successful cooperation – using modern VR glasses.


Right at the forefront: the electric truck. A vehicle that represents changing times. The speed with which this change is taking hold became clear in the film trailer for the winners in the Global Procurement Trucks and Buses (TP/G) unit. In just a short time, so-called “tape artists” created a true work of art: In their vision of the urban future, they affixed the vehicle against the backdrop of a modern city.

A live drum roll for the best of the best, please. A drum on the stage announced the winners for the International Procurement Services (IPS) unit. What made this live performance even better was the fact that it was accompanied by a film trailer playing on the big screen.


A meeting of the real and digital world, which was to be a theme of the evening: the Daimler Symphony Orchestra was accompanied by a duo who mixed classic with modern elements. Composer and pianist Steffen Wick and electronic sound artist Simon Detel combined classical and contemporary music, showing how tradition and technical progress can go together in perfect harmony.

The Special Award for exceptionally innovative performances was this year presented for the first time by Ola Källenius, member of the Board of Management responsible for Research and Development since January. As befitting the occasion, he arrived in the “Concept EQ” to present this Award.

Guests had to look upward to witness the crowning glory of the award ceremony. They found themselves beneath a laser roof – an extension of the stage construction in the form of the “Space of Excellence,” the summit of the Daimler Supplier Network (DSN). The networking theme was then continued as guests were able to swap thoughts with Daimler’s top management in the “dialog zones” and during the subsequent dinner in the museum passage. A way of saying thank you for outstanding partnership and top performance.

The press release for the Daimler Supplier Awards can be found here.

Feb 28, 2017
Aline Meiser