Buyers at the IAA

IAA 2019

The former "world's largest car dealership" has changed. Now, it is a showcase for mobility. Buyers from Mercedes-Benz Cars took a look around the International Motor Show IAA in Frankfurt.

The International Motor Show IAA is different. Unlike the other automotive trade fairs, unlike Geneva and Paris. In Frankfurt, there is more to see than just the newest vehicles from the automobile manufacturers. The biggest names in the supplier industry also present themselves here. Bosch, Conti, Mahle, Valeo, ZF, and others. You can learn a lot about the future at the suppliers’ booths. Buyers from Mercedes-Benz Cars, Procurement & Supplier Quality, were out at the IAA 2019. They had a look at the innovations the suppliers were working on.

Continental wants to make pumping up your tires obsolete. The air pressure should be kept in the ideal range with air collected during the drive. LG, the giant of entertainment electronics, has long been established in the field of automotive suppliers. Innovative displays will dramatically change the interior. ZF is also focusing more on autonomous driving and presented the current status of development to the buyers from Mercedes-Benz Cars. With Valeo, you can have a car ride through Paris in real time. Without even getting into a car. Teleportation – Digitalization is creating completely new possibilities.

No longer the largest car showroom in the world

“We want to be the showcase of mobility and not the world’s largest car dealership,” says VDA Managing Director Martin Koers, describing the IAA 2019. The trade fare should be a platform that not only presents technology and innovations, but also a place where these things are discussed and experienced. This is obvious in Hall 5. At the New Mobility World, small startups present their ideas on the press and trade days: Help for autonomous vehicles searching for a parking space. Fewer traffic jams when using navigation software with individual navigation announcement. Vehicle inspections with artificial intelligence. The ideal terrain for innovation scouting.

Discoveries at the edge and beyond. New perspectives on things. Short break from the everyday routine. The expedition to the IAA paid off for the buyers from Mercedes-Benz Cars. The view of the showcase of mobility and the valuable information at the suppliers’ booths. The “idea batteries” are now recharged.

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