61 Fast Foodies and 30 Dog Owners
Continuity and flexibility at the same time, a high marketing expertise, and an inexhaustible source of ideas - that is how Merkley+Partners helped Mercedes-Benz to win the leading position for luxury brands in the USA. A well-deserved winner of the Daimler Supplier Award 2015 in the category “Partnership”.
“An agency without boundaries” – That is what Sabine Lutz, Head of International Procurement Services, called Merkley+Partners in her speech at the Daimler Supplier Award 2015. And for good reasons: With creativity and “outside the mainstream” ideas, they brought many advertising highlights of Mercedes-Benz and smart on American screens. One example from last year: the Super Bowl advertising spot of a tortoise that beats the hare with the help of a Mercedes-Benz AMG GT.
But Merkley+Partners did not only support Mercedes-Benz with good ideas. It was also their flexibility that made them a special partner. For example on one occasion, when Mercedes Benz USA decided to move its headquarter from Montvale, New Jersey, to the 900 miles distant Atlanta. At that time, the advertising agency stepped in and took on several additional responsibilities. Their clear aim was to minimize the impact of the move and help to maintain pace to achieve the record market performance. They put work into activities which usually do not correspond to their basic tasks, invested extra-time and took lower rates than normal. The flexibility impressed Mercedes-Benz. So they awarded the advertising agency this year with the Daimler Supplier Award 2015.
I cannot think of a moment in my 17 years at Merkley+Partners when I have been more proud of our agency. This award represents the recognition of what we believe matters most.
61 Fast Foodies, 30 Dog Owners and 21 Guitar Players
Merkley+Partners was founded on April 1, 1993 by Parry Merkley, Jane Newman and Steve Harty. In 2005, Alex Gellert and his friend Andy Hirsch took over the helm – Gellert as CEO, Hirsch as Chief Creative Officer. Today, the advertising agency is one of the most recognized agencies – not only in New York, but all over the world. Moreover, Merkley+Partners has more than 200 employees. Among them: 61 Fast Foodies, 30 Dog Owners and 21 Guitar Players, as you can read in the unusual self-description of the team.
Another particularity: the treatment of the company’s departments. Every department is of equal importance, whereas a lot of companies are built up from one department, which then remains to be of most significance. “We were the first agency in the U.S. to have a planner as a founding member, and the first to be structured as an equal partnership between creative, account management and planning,” says Alex Gellert.
There are more stories to tell
One of the fundamental beliefs of Merkley+Partners: Everyone has a story to tell, and an audience willing to listen. Daimler, Mercedes-Benz USA, and smart are already looking forward to the next story they write together with the American “Partnership” award winner.